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Hope Williams

Architects! How to Get More Clients with Evergreen Content
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Why should you add evergreen content to your website? More traffic = more leads = more clients Simple equation right? So how to you attract more traffic to your website and in turn get more leads? One tactic to implement is called evergreen content. This type of content is SEO content that is always relevant and…

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Your Key to Getting Qualified Leads Online
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Analytics! You’ve probably heard or read a lot about the advantages of a lead generating website, the importance of blogging, the value of social media, the usefulness of email marketing, etc. You definitely are aware of these things if you visit my website, my blog, follow me on social media or get my (awesome!) e-newsletters…

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My Story – My Architectural Past, Present and Future
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So, with all the discussion online about architects as storytellers and adding the architects’ voice to our society’s narrative, I thought I’d add my own story to the mix. As you know from my blurb on the Hopeworks Design about page, I used to be an architect. I guess I should be a bit more specific…

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Flash in the pan?
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A Plea to All Architects and Designers that Continue to use Flash Sites for their Business Website: Just Say No to Flash! Ha Ha Ha! Flash in the pan! Get it? Ok, ok, sorry I couldn’t help myself but no more bad puns. I’m sure you’re familiar with Flash, the web technology that allows the…

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The Shelf-Pod is my dream house…maybe
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photo credit: © Shinichi Watanabe A house comprised of bookshelves! My dream come true. Well, the ‘Shelf-Pod’ isn’t actually a house but a study facility but it is comprised of bookshelves. Kazuya Morita Architecture Studio created a private study facility in Osaka, Japan to house the clients’ impressive collection of Islamic history books. They designed…

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First Fridays at RAMSA
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Tonight is First Fridays – an event for The Architectural League of NY members -, Hopeworksdesign will be joining Robert A.M. Stern Architects at its office for drinks, informal conversation, and a behind the scenes look at recent and upcoming projects. RAMSA is a 250-person firm of architects, interior designers, and supporting staff with international…

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PJHM Architects has a secret to share
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Check out PJHM Architects lovely holiday video! Great way to get into the spirit of things! And it looks like it was such fun to make.  ]]>

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Why Architects Don’t Get Quality Leads Online
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“Online marketing doesn’t work for getting architecture clients.” “I think architects can’t get quality leads from a website.” “I get all my projects from word of mouth. My satisfied clients are my marketing.” “I had a website but it never got me any work.” I hear and have heard similar statements many many times from…

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Are You on the ArchitectMap?
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Have you heard of the ArchitectMap? Created by Mark Schumann and Su Butcher, its a great new app that provides the A/E/C community with shared content and connection to members around the world. The app is free for download and was recently accepted into the Apple app store so you can download it to your…

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Architect Scott Ballard Designs His Block
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  bomar residence designed by scott ballard image from mikeortega.com So, I was reading Design Bureau mag and saw a cool little article on Architect Scott Ballard. He has redesigned six homes on his residential block. Its a great case for design speaking for itself. After he redesigned his own home, his neighbors asked for a…

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