About You
Hey there, and welcome to HOPEWORKSDESIGN.
Here are a few things I know about you:
You’re ready for significant changes in your firm. Perhaps you originally became an architect to create beautiful, functional, and impactful designs that will improve people’s lives. But chasing after projects, especially ones you’re not excited about, is consuming too much of your valuable time and energy.
Living through the ups and downs of recent events have you reframing your firm’s mission. You’ve reaffirmed your commitment to creating work that is not just impactful but also helps create an equitable and sustainable world.
In an ideal world, you have a pipeline full of carefully selected projects. You don’t feel pressured to take any opportunity that comes along to make ends meet and to increase revenue. You feel good knowing that your projects are profitable, your clients appreciative, and your work directly improves the communities around them.
So, how do you make this ideal world a reality?
I’ll show you how.
Book your 1-on-1 (20min) Marketing Clarity Call to begin.
Does this resonate with you?
You believe in your firm’s potential, but you’re confused about why you aren’t attracting the type of clients and work you desire. Perhaps you’ve already attempted some marketing, but the methods you’ve tried haven’t delivered in the ways you’d hoped.
Perhaps you’re currently relying on referrals and word-of-mouth for gaining new clients? While this can be effective, it isn’t enough for many architecture practices to consistently bring in the work you want, leaving your firm at the mercy of feast/famine cycles.
But above anything, you dream of freedom in your firm.
You’d love to attract your ideal type of clients clearly and systematically, without having to spend an exhaustive amount time and effort doing so. You want to take a vacation without having to worry about your practice falling apart without you there to run it.
You want to regain control over your time and to be able to choose exactly how you spend it. Whether you decide to spend it on project work, developing your business, or spending much-needed quality time with friends and family.
The good news? HOPEWORKSDESIGN can help.
About HOPEWORKSDESIGN
At HOPEWORKSDESIGN, I work with small and medium AEC firms to create and implement marketing strategies that attract consistent quality leads. With my help, I promise that you’ll feel confident and assured that your marketing system is working its magic, allowing you to escape the unreliable feast and famine cycle. That way, you can spend your time on what matters most to you.
There isn’t a ‘one size fits all’ approach for marketing architecture firms. Every practice is different and digital marketing for AEC firms varies from company to company.
Because of my background in architecture and online marketing expertise, I understand how to work with your firm to systematically attract your ideal projects and clients. With my help, you’ll successfully balance your marketing activities with your project work, gifting you enough time to spend on both aspects of your business.
Attracting the right clients doesn’t need to be difficult.
You just need to learn the right marketing strategy to implement for your firm to make your business visible to the right people. With time, you’ll find that you no longer need to chase after your prospects: they’ll come to you. This includes systematic referrals. Who wouldn’t want quality referrals on tap?
As mentioned, I have a background in architecture.
I’m passionate about using architecture, design, and technology to create an equitable, just, and regenerative society. I help AEC firm owners like you implement effective marketing strategies that attract your ideal new clients and increase revenue.
So, are we a good match?
The answer is yes if the following resonates with you:
You want your work to create a more equitable and sustainable society.
You’re the owner, principal, or marketing director of an architecture practice, interior design studio, landscape architecture firm, an engineering firm, or construction company with 20 employees or less.
You’re tired of trying to figure out a winning marketing strategy by yourself with disappointing or limited results.
You dream of welcoming consistent and steady projects and leads.
You’re ready to stop competing on price with competitors to attract clients that value your expertise and services.
You’re ready to commit to and invest in an ongoing marketing strategy that attracts high-quality clients that suit your business.
About
Hope Livonne Trory
Who am I? My name is Hope Livonne Trory.
I studied architecture at Cornell University and practiced architecture in Detroit. The Great Recession of 2008 and 2009 made me realize the absolute value of marketing for architects (and its unfortunate absence from our professional practice courses in school). So, I decided to move into teaching and coaching AEC professionals in marketing and business development.
Your firm’s mission is to help make this world a better place; my mission is to help you profitably do so. I founded HOPEWORKSDESIGN to help firms execute a consistent and effective marketing strategy to stay profitable regardless of the current state of the economy.
By successfully assisting AEC firms with a mission to create a more equitable and sustainable society, I’ll fulfill my original goal of becoming an architect: to save the world via architecture. No, really, I’m serious! Get the backstory here: My Story - My Architectural Past, Present, and Future
Services
HOPEWORKSDESIGN offers various services for AEC firms hoping to grow their business with a solid marketing strategy. These include the following:
Strategic Marketing Planning
I’ll develop a straightforward and easy-to-follow marketing plan to help you achieve short and long-term results for your architecture firm. Your marketing plan will include a balance of proactive business development efforts teamed with consistent marketing activity.
Business Development and Marketing Audit
Receive a summary report of your business development and marketing efforts complete with observations, findings, and comparisons. This audit will give you clarity on where your firm stands and the next steps to take.
Marketing Communication and Messaging
I’ll provide you with new or updated marketing language to use across your various communication channels. This messaging will help clarify your brand voice and help articulate your firm’s value consistently across all your marketing collateral.
Comprehensive Content Audit
I’ll conduct a comprehensive content review of your website, letting you know how you can improve. You’ll receive report with action items, so you know exactly how to improve the content across your website, zeroing in on copywriting issues, SEO, and user experience.
Comprehensive SEO Audit
This service will focus on improving the SEO of your website. You’ll receive a report that breaks down the optimization opportunities on your firm’s website. This report will include action items with clear explanations so you can make the necessary changes to improve your on-page SEO.
Google Ads and Social Ads Campaign Creation and Management
I’ll create your Google and social ads, define the ideal audience targeting, build out your ad campaign, and manage it.
Website Design
Most AEC firms have terrible websites. Sorry, no sugar-coating here. If your firm’s website is mostly a brochure or project portfolio, then you need a better website. Does your website capture and nurture leads? Do you get referrals from your website? Is your website a resource for your ideal prospects? If it’s not these things, then you need a better website. I can help with that.
OnPage SEO and OffPage SEO
Following a comprehensive SEO audit, I will manage the implementation of the recommended updates needed to improve both the OnPage SEO and OffPage SEO for your architecture firm.
Content Creation
Creating content consistently is the key for most marketing tactics, however, it may seem daunting to keep up with blog writing and email newsletters. I’ll draft the content for you so all you need to do is review and make small tweaks, if needed.
Email Marketing Strategy
Need help building or improving your email marketing strategy? I’ll come up with click-worthy email campaigns that will convert leads.
Social Media Strategy
Need help growing your audience on social media? I’ll create the strategy you need to make the most out of social media marketing. You’ll know what social platforms your firm should be on, how often to post, what to post, how best to use analytics data and most importantly, how to use social media to support your marketing goals.
Content Marketing Strategy
Want to deliver effective and consistent content? I’ll devise a long-term plan for producing content that’s interesting and relevant to your target market.
Marketing and Sales Funnel Creation
I’ll help you create successful marketing and sales funnels that convert leads – from landing pages to automated emails to downloadable content and more.
Marketing Tech Stack Audit
Not sure what the best tools are for your architecture firm’s marketing strategy? I’ll determine and help you set up all the valuable tools you’ll need.