Listed below are some of the best marketing practices small architecture firms should be using to achieve growth no matter what the economy is doing and sets them up for long-term success.

How do you attract more traffic to your website and in turn get more leads? One tactic to implement is called evergreen content. This type of content is SEO content that is always relevant and stays “fresh” for your visitors. Evergreen content has no expiration date and so, will retain its value over the long-term.

I decided when I was about 8 years old that I would grow up to be an architect. Anyway, I loved playing with legos and lincoln logs and erector sets...all the usual toys of little architects-to-be. I liked building structures from McDonald's french fries when my mom would take me there for a Happy Meal treat. I also liked to draw "maps" of houses.