Your architecture firm's website looks great, but that's not enough for Google. All those pictures of past projects pack a visual punch, but they do little to persuade search engine algorithms to rank your site higher. Some search engine optimization (SEO) is probably in order.

Use on-page and off-page SEO together to get the best results. On-page elements determine what you rank for, off-page elements determine how you rank in the SERPs—you can’t choose between the two.

How do you attract more traffic to your website and in turn get more leads? One tactic to implement is called evergreen content. This type of content is SEO content that is always relevant and stays “fresh” for your visitors. Evergreen content has no expiration date and so, will retain its value over the long-term.

Many AEC firms don't really take advantage of the information Google Analytics puts at their fingertips. It has been my experience that while AEC firms know it’s important to have, they're not sure what they're supposed to do with it. Are you in the same boat? I'll give you some tips on how to begin harnessing the power of analytics for your AEC firm's online marketing.