Listed below are some of the best marketing practices small architecture firms should be using to achieve growth no matter what the economy is doing and sets them up for long-term success.

Your architecture firm's website looks great, but that's not enough for Google. All those pictures of past projects pack a visual punch, but they do little to persuade search engine algorithms to rank your site higher. Some search engine optimization (SEO) is probably in order.

Use on-page and off-page SEO together to get the best results. On-page elements determine what you rank for, off-page elements determine how you rank in the SERPs—you can’t choose between the two.