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If you're ready to attract the projects and clients that truly align with your goals, you need the marketing expertise of HOPEWORKSDESIGN to make it happen—no matter what.
(Yes, that's me, Hope, excited to help you take your business to the next level!)
I'd love to share my most valuable (and surprisingly practical) marketing insights to help you reach your ideal clients and achieve your revenue goals. Sounds good to you? Great, then join my newsletter, The Re:View, and you’ll get proven and practical marketing advice, tips, and tricks in your inbox every two weeks.
Banish marketing confusion and stress; learn how to attract quality leads to your business with simple strategies that work and are simple to implement. Sign up for The Re:View using the form below and make easy marketing happen!
Perhaps you’re currently relying on referrals and word-of-mouth for gaining new clients? Or perhaps you feel as if you’ve tried everything but nothing seems to work? Don’t despair, there’s a marketing strategy perfect for your business and it will be simple to manage while attracting your ideal prospects. You just need to have the right marketing foundation in place and learn which tactics work best for your business goals and connect with your ideal audience.
Is this you?
You’d love to attract your ideal type of clients clearly and systematically, without having to spend an exhaustive amount time and effort doing so. You want to take a vacation without having to worry about your practice falling apart without you there to run it.
You want to regain control over your time and to be able to choose exactly how you spend it whether you decide to spend it on project work, developing your business, or spending much-needed quality time with friends and family.
The good news? HOPEWORKSDESIGN can help.
About
Hope Livonne Trory
Who am I? My name is Hope Livonne Trory.
I’m the founder of HOPEWORKSDESIGN. I specialize in marketing and business development for mission-driven AEC firms and service-based SMBs like yours. With my background in architecture, I bring a unique perspective to marketing, helping my clients simplify complex strategies to amplify their brands, resonate with their target audiences, and generate quality leads. My gift is making the complexities of marketing simple so you can achieve your business goals with ease and confidence.
I’ve had the pleasure of sharing my expertise on platforms like Pat Flynn’s SPI podcast, the Monograph Best Practice Podcast, The Unboxing Project Podcast, and the Novo Banking Business Education Series on Alignable. I’m also a recurring speaker and marketing educator for Silver Lining’s SLAP community and a speaker at the Monograph Section Cut Conference, among other appearances. My focus is on delivering insights and practical advice that you can put to work right away, making me a go-to speaker on marketing and business development topics.
Services
HOPEWORKSDESIGN offers various marketing and business development services for AEC firms and service-based SMBs hoping to grow their business with a solid marketing strategy. These include the following:
Strategic Marketing Planning
I’ll develop a straightforward and easy-to-follow marketing plan to help you achieve short and long-term results for your architecture firm. Your marketing plan will include a balance of proactive business development efforts teamed with consistent marketing activity.
Business Development and Marketing Audit
Receive a summary report of your business development and marketing efforts complete with observations, findings, and comparisons. This audit will give you clarity on where your firm stands and the next steps to take.
Marketing Communication and Messaging
I’ll provide you with new or updated marketing language to use across your various communication channels. This messaging will help clarify your brand voice and help articulate your firm’s value consistently across all your marketing collateral.
Comprehensive Content Audit
I’ll conduct a comprehensive content review of your website, letting you know how you can improve. You’ll receive report with action items, so you know exactly how to improve the content across your website, zeroing in on copywriting issues, SEO, and user experience.
Comprehensive SEO Audit
This service will focus on improving the SEO of your website. You’ll receive a report that breaks down the optimization opportunities on your firm’s website. This report will include action items with clear explanations so you can make the necessary changes to improve your on-page SEO.
Google Ads and Social Ads Campaign Creation and Management
I’ll create your Google and social ads, define the ideal audience targeting, build out your ad campaign, and manage it.
Website Design
Many professional service firms have terrible websites. Sorry, no sugar-coating here. If your firm’s website is mostly a brochure or project portfolio, then you need a better website. Does your website capture and nurture leads? Do you get referrals from your website? Is your website a resource for your ideal prospects? If it’s not these things, then you need a better website. I can help with that.
OnPage SEO and OffPage SEO
Following a comprehensive SEO audit, I will manage the implementation of the recommended updates needed to improve both the OnPage SEO and OffPage SEO for your brand.
Content Creation
Consistent content creation is the key to most marketing tactics; however, it may seem daunting to keep up with blog writing and email newsletters. I’ll draft the content for you, so all you need to do is review it and make small tweaks, if needed.
Email Marketing Strategy
Need help building or improving your email marketing strategy? I’ll create click-worthy email campaigns that will convert leads.
Social Media Strategy
Need help growing your audience on social media? I’ll create the strategy you need to make the most out of social media marketing. You’ll know what social platforms your firm should be on, how often to post, what to post, how best to use analytics data, and most importantly, how to use social media to support your marketing goals.
Content Marketing Strategy
Want to deliver effective and consistent content? I’ll devise a long-term plan for producing optimized content that’s interesting, relevant, and provides value to your audience.
Marketing and Sales Funnel Creation
I’ll help you create successful marketing and sales funnels that convert leads, from landing pages to automated emails to downloadable content and more.
Marketing Tech Stack Audit
Not sure what the best tools are for your compnay’s marketing strategy? I’ll determine and help you set up all the valuable tools you’ll need.